The Grand
A grand vision, brought to life.
The Grand on King George is a landmark 46-storey residential tower in the heart of Surrey City Centre, combining 341 homes with expansive indoor and outdoor amenities. Core Mantis was engaged to bring the project’s architecture, interiors, amenities, and urban setting to life through a comprehensive visual communications program.
The Grand brought together a significant range of spaces, features, and lifestyle experiences within a single high-rise development. The visual communications needed to make everything from private residences and detailed interiors to expansive shared amenities and the surrounding city context feel connected and cohesive.
Strategy & Communications
- Brand Strategy
- Market Positioning
- Buyer Profiling
- Project Narrative
- Naming & Messaging
- Sales Communication
- Stakeholder Communication
- Go-To-Market Planning
Visualization & Content
- Architectural Visualization
- Visual Direction
- Motion & Animation
- Presentation Centre Content
- Interactive Displays
- Marketing Collateral
- Environmental Communication
- Digital Storytelling
Media & Lead Generation
- Media Planning
- Digital Advertising
- Lead Generation
- Lead Conversion
- CRM Integration
- Campaign Optimization
- A/B Testing
- Reporting & Analysis
Digital Platforms
- Website Strategy
- UX & Information Architecture
- Web Design
- Web Development
- Interactive Tools
- Touchscreen Systems
- Landing Pages
- Digital Campaign Infrastructure
The Grand was positioned as a complete urban lifestyle experience, where home, work, wellness, recreation, and community come together under one roof.
The strategy focused on communicating the exceptional breadth of the offering while reinforcing the tower’s distinctive presence within Surrey’s rapidly evolving City Centre.
Vibrant New Community in the Heart of Surrey
“Vibrant New Community in the Heart of Surrey” positions The Grand as a connected urban destination where exceptional residences, expansive amenities, and a dynamic city-centre location come together to create a new way of living in Surrey.
Core Mantis developed a visual communications system that connected architectural imagery, interior visualization, amenity storytelling, lifestyle content, and location-focused communications.
A consistent visual language allowed the many facets of The Grand to feel like parts of one elevated residential experience.
The visual execution explored The Grand from the inside out, capturing residences, kitchens, bathrooms, shared workspaces, fitness and wellness areas, entertainment spaces, rooftop amenities, and exterior perspectives.
Each visual was crafted to communicate a specific experience while building a compelling picture of life at The Grand.
The digital experience extended the visual story across the website and online communications, giving prospective residents an opportunity to explore the homes, amenities, neighbourhood, and lifestyle before experiencing the project in person.
Interactive and image-led content made the scale and breadth of The Grand easier to navigate and understand.
Core Mantis transformed a complex, amenity-rich high-rise into a clear and cohesive visual story that could be understood across every stage of the buyer journey.
The resulting visual communications gave The Grand team a powerful way to communicate its scale, quality, lifestyle, and position within Surrey City Centre while maintaining consistency across every touchpoint.
- Client — Allure Developments
- Development strategy — Core Mantis, Strategy & Communications
- Identity & collateral — Core Mantis, Visualization & Content
- Architectural visualizations — Core Mantis
- Architecture — IBI Group
strategy-communications visualization-content