Sidebar Grill
From neighbourhood grill to culinary destination.
Located in Latimer Village, Sidebar Grill is a modern kitchen and bar built around elevated comfort food, craft cocktails, and a welcoming social atmosphere. Core Mantis was engaged to shape the brand experience for a restaurant designed to become a local destination for dining, drinks, and connection.
Sidebar needed to balance the familiarity of a neighbourhood bar and grill with a more refined culinary and hospitality experience. The brand also needed to work across a wide range of occasions, from brunch and casual dining to happy hour, celebrations, live music, and evening events.
Strategy & Communications
- Brand Strategy
- Market Positioning
- Buyer Profiling
- Project Narrative
- Naming & Messaging
- Sales Communication
- Stakeholder Communication
- Go-To-Market Planning
Visualization & Content
- Architectural Visualization
- Visual Direction
- Motion & Animation
- Presentation Centre Content
- Interactive Displays
- Marketing Collateral
- Environmental Communication
- Digital Storytelling
Media & Lead Generation
- Media Planning
- Digital Advertising
- Lead Generation
- Lead Conversion
- CRM Integration
- Campaign Optimization
- A/B Testing
- Reporting & Analysis
Digital Platforms
- Website Strategy
- UX & Information Architecture
- Web Design
- Web Development
- Interactive Tools
- Touchscreen Systems
- Landing Pages
- Digital Campaign Infrastructure
The brand was positioned around the idea of familiar favourites done differently, pairing approachable food and drink with a more elevated experience.
The strategy gave Sidebar a confident, social personality that felt equally at home around the dinner table, at the bar, or gathered around a shared plate.
Langley’s Newest Culinary Destination
“Langley’s Newest Culinary Destination” positions Sidebar Grill as more than a neighbourhood restaurant, framing it as a place worth seeking out for its food, atmosphere, and social experience. The line creates a sense of arrival and discovery while establishing Sidebar as a fresh addition to Langley’s evolving dining scene.
Core Mantis created a flexible visual system that gave Sidebar a distinctive personality across the restaurant experience.
Typography, colour, imagery, graphic elements, and messaging worked together to create a brand that could shift between food-focused, promotional, and lifestyle communications while remaining instantly recognizable.
The system came to life across the physical guest experience, including signage, menus, promotional materials, environmental graphics, and branded details throughout the restaurant.
The execution balanced polished design with a sense of energy and approachability, reflecting the character of the food, drinks, and space.
Sidebar’s digital presence extended the brand into an active platform for menus, reservations, promotions, events, and ongoing restaurant content.
The website and digital communications were designed to keep the experience connected and encourage guests to return for new dishes, specials, happy hour, and live events.
Core Mantis transformed Sidebar Grill from a restaurant concept into a cohesive, recognizable brand experience built for everyday engagement and repeat visits. By connecting the identity, environment, menus, promotions, events, and digital presence, the brand could flex across every occasion while maintaining a strong and consistent personality.
The result was a more distinctive market presence that positioned Sidebar as a destination within Langley’s growing food and social scene.
- Client — Vesta Properties
- Development strategy — Core Mantis, Strategy & Communications
- Identity & collateral — Core Mantis, Visualization & Content
strategy-communications visualization-content media-performance