Reign

Reign at Metrotown is a two-tower residential community by Wesgroup, bringing contemporary homes, exceptional amenities and an unconventional architectural presence to the heart of Burnaby.

Located moments from Metrotown’s shopping, dining and transit, and within easy reach of Central Park, Reign offers an urban lifestyle shaped by design, convenience and a sense of balance.

Reign entered a competitive high-rise market defined by bold architecture and urban convenience. To stand apart, the project needed a brand that could express its unconventional design, understated luxury and complete lifestyle offering without feeling formal or unattainable.

The challenge was to balance sophistication with warmth, creating an identity that would appeal equally to design-conscious urbanites and residents seeking comfort, connection and a life well lived.

The strategy moved beyond conventional expressions of high-rise luxury, positioning Reign around individuality, warmth and intention.

From the buildings’ curved architectural forms to their curated interiors, expansive amenities and connected Metrotown location, every element contributed to an approachably elegant residential experience, one distinguished by design at every scale.

Core Mantis created an elegant visual identity that mirrored the architecture’s balance of strength, softness and movement.

The sculptural wordmark established a confident presence, while flowing graphic forms, a warm neutral palette and carefully curated imagery introduced softness and approachability. Together, these elements created a sophisticated visual system that felt unconventional, expressive and unmistakably Reign.

The identity was carried across the complete marketing and sales experience, including print and digital collateral, advertising, signage, environmental graphics and the presentation centre.

Every application balanced polish with warmth and approachability. From large-scale presentation-centre installations to detailed purchaser materials, each touchpoint reinforced Reign’s design-led character and created a consistent experience throughout the sales journey.

Core Mantis translated Reign’s vision into a cohesive residential brand with a compelling presence in the competitive Metrotown market.

By connecting strategy, identity, collateral, digital communications and the presentation environment, the brand expressed the project’s unconventional architecture, understated luxury and considered approach to contemporary living, establishing Reign as an unmistakable addition to Burnaby’s skyline.