Complex Work Made Clear
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One Varsity

Client
North American Realty
Sector
Real Estate
Location
Kelowna, BC
Year
2020
Visit website
One Varsity

Elevating a new landmark in the heart of Kelowna.

Overview
Project Details
Client
North American Realty
Industry
Real Estate
Market
Kelowna
Divisions
Strategy & Communications · Visualization & Content · Digital Platforms
Positioning
Elevating a new landmark in the heart of Kelowna.
Year
2020
01 · Context

Rising in the heart of Kelowna, One Varsity is a bold addition to the city’s evolving skyline, pairing a striking high-rise form with an elevated approach to urban living. Core Mantis was brought in to visualize the project at its most aspirational—showing how its architecture, residences, and amenities would shape both the resident experience and its presence within the city.

02 · Complexity

One Varsity’s prominent high-rise form required visualizations that could communicate its scale, distinctive architecture, elevated amenities, and presence within Kelowna’s skyline.

Multiple views and perspectives needed to work together to create a cohesive and accurate representation of the development.

Deliverables

Strategy & Communications

  • Brand Strategy
  • Market Positioning
  • Buyer Profiling
  • Project Narrative
  • Naming & Messaging
  • Sales Communication
  • Stakeholder Communication
  • Go-To-Market Planning

Visualization & Content

  • Architectural Visualization
  • Visual Direction
  • Motion & Animation
  • Presentation Centre Content
  • Interactive Displays
  • Marketing Collateral
  • Environmental Communication
  • Digital Storytelling

Media & Lead Generation

  • Media Planning
  • Digital Advertising
  • Lead Generation
  • Lead Conversion
  • CRM Integration
  • Campaign Optimization
  • A/B Testing
  • Reporting & Analysis

Digital Platforms

  • Website Strategy
  • UX & Information Architecture
  • Web Design
  • Web Development
  • Interactive Tools
  • Touchscreen Systems
  • Landing Pages
  • Digital Campaign Infrastructure
03 · Strategy

One Varsity was positioned as a defining presence in Kelowna’s evolving skyline, with a focus on elevated urban living, distinctive architecture, and a strong connection to the city and its surroundings.

The strategy translated that vision into a cohesive visual story, using architectural visualizations to communicate not just the building itself, but the lifestyle, atmosphere, and sense of place that make One Varsity a landmark development for Kelowna.

A New Kind of Downtown Living

“A New Kind of Downtown Living” positions One Varsity as more than a high-rise residence, offering a fresh interpretation of life in the heart of Kelowna. The line captures the combination of elevated design, thoughtful amenities, urban convenience, and a distinctly modern residential experience.

04 · System

One Varsity required a visual communications system capable of expressing a high-rise development across architectural imagery, lifestyle scenes, amenities, interiors, and the broader Kelowna context.

Core Mantis established a cohesive visual language that connected these different perspectives, creating consistency across the project while allowing each piece of communication to tell a distinct part of the One Varsity story.

05 · Execution

Core Mantis created a cohesive suite of visual communications spanning architectural renderings, interiors, amenities, lifestyle scenes, and contextual views.

Each marketing component was carefully crafted to communicate a distinct aspect of One Varsity while maintaining a consistent visual language across the project.

Digital

The One Varsity visual language extended into a cohesive digital experience across the website, interactive tools, and digital campaigns.

Rich imagery and intuitive digital touchpoints allowed audiences to explore the residences, amenities, architecture, and lifestyle while maintaining a consistent experience from first impression through deeper engagement.

06 · Outcome

Core Mantis transformed a complex high-rise development into a clear, cohesive visual story that could be experienced across every stage of the project.

By unifying architectural visualization, visual communications, and digital experiences, we gave the One Varsity team the tools to communicate a distinctive vision with consistency, clarity, and impact across multiple audiences and touchpoints.

Credits
  • Client — North American Realty
  • Development strategy — Core Mantis, Strategy & Communications
  • Identity & collateral — Core Mantis, Visualization & Content
  • Architectural visualizations — Core Mantis
  • Architecture — Kasian
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