Highstreet Village

Highstreet Village is a 12-acre master-planned community in West Abbotsford, combining townhomes, condos, amenities and convenient access to Highstreet Shopping Centre. Core Mantis was engaged to create a distinctive identity and marketing experience for this unique community.

Multiple housing types, phases, amenities and audiences required a flexible approach that could evolve with the development while maintaining a consistent brand across every touchpoint.

Highstreet Village was positioned as a connected, elevated community where contemporary living, everyday convenience and a strong sense of neighbourhood come together.

The strategy created a distinctive brand story that unified the homes, amenities and location, positioning Highstreet as more than a collection of residences—it became a complete vision for modern community living, designed around the way people want to live today.

With multiple housing types, phases and marketing requirements, Highstreet needed more than a visual identity—it needed a flexible creative system that could adapt across renderings, floor plans, brochures, advertising, signage, interactive experiences, the presentation centre and digital platforms.

Core Mantis established a cohesive visual and communications framework that gave each element its own purpose while creating a unified, unmistakable Highstreet Village experience at every buyer touchpoint.

Core Mantis carried the creative direction across virtually every physical and visual expression of the project, from brand development, architectural renderings and animation to unit plans, signage, print, advertising and sales centre experiences.

From large-format environmental graphics to the details buyers use to evaluate individual homes, every element was designed to reinforce a consistent sense of contemporary style, quality and community.

Highstreet Village has evolved into a significant new residential community in West Abbotsford, bringing together homes, amenities and everyday conveniences within a walkable neighbourhood setting.

The project demonstrates Core Mantis’s ability to connect strategy, brand, visualization, physical marketing and digital across the lifecycle of a complex development, creating a flexible creative system that evolves with the community from initial ideation to a complete marketing system.