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Éclat

Client
Éclat
Sector
Hospitality
Location
Vancouver, BC
Year
2022
Visit website
Éclat

Creating space for confidence and renewal.

Overview
Project Details
Client
Éclat
Industry
Health and Wellness
Market
Vancouver
Divisions
Strategy & Communications · Visualization & Content · Digital Platforms
Positioning
Reveal Your Natural Radiance
Year
2022
01 · Context

Éclat is a contemporary aesthetic spa created around the connection between personal care, confidence and well-being.

Core Mantis was engaged to shape the brand from the ground up, developing an identity and experience that would feel elevated and professional while retaining the warmth, intimacy and calm of a modern spa.

02 · Complexity

The aesthetics and wellness category often sits between two very different visual worlds: highly clinical brands focused on procedures and luxury spa brands centered primarily on indulgence.

Éclat needed to establish credibility without feeling cold or impersonal. The challenge was to create a brand that communicated expertise and quality while making every interaction feel welcoming, calming and centered on the individual.

Deliverables

Strategy & Communications

  • Brand Strategy
  • Market Positioning
  • Project Narrative

Visualization & Content

  • Project Branding
  • Identity System
  • Visual Direction
  • Marketing Collateral
  • Environmental Graphics

Digital Platforms

  • Website Strategy
  • Web Design
  • Web Development
03 · Strategy

The strategy positioned Éclat as a more thoughtful expression of aesthetic care—one that brings professional expertise, personal attention and restorative well-being together within a single experience.

Rather than focusing on transformation through perfection, the brand celebrates confidence, individuality and the subtle radiance that comes from feeling cared for. This gave Éclat a point of view that felt elevated and aspirational, yet personal and reassuring.

Reveal Your Natural Radiance

“Reveal Your Natural Radiance” presents beauty as something personal to be enhanced rather than prescribed. The line connects Éclat’s aesthetic expertise with a gentler philosophy of care, expressing confidence, renewal and results that remain true to the individual."

04 · System

Core Mantis developed a delicate and expressive identity centred on the relationship between beauty, individuality and self-care.

The fluid line-art mark evokes the contours of the face and the intimacy of the treatment experience, while understated typography and a warm neutral palette create a sense of quiet sophistication. Generous space, soft textures and natural light complete a visual system that feels polished, calming and distinctly personal.

05 · Execution

The identity was extended across the complete client experience, including stationery, printed collateral, treatment materials, packaging, retail applications and branded environmental elements.

Each touchpoint was designed to feel considered and tactile, reinforcing Éclat’s attention to detail while creating continuity from the first introduction through the in-spa experience and ongoing care.

Digital
06 · Outcome

Core Mantis developed a delicate and expressive identity centred on the relationship between beauty, individuality and self-care.

The fluid line-art mark evokes the contours of the face and the intimacy of the treatment experience, while understated typography and a warm neutral palette create a sense of quiet sophistication. Generous space, soft textures and natural light complete a visual system that feels polished, calming and distinctly personal.

Credits
  • Client — Éclat
  • Development strategy — Core Mantis, Strategy & Communications
  • Identity & collateral — Core Mantis, Visualization & Content
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